Shawn Choi has been working in development, marketing, and presenting at Flushing Town Hall (2007-present). Choi longed to build stronger ties between the Korean traditional and contemporary music scene and American audiences, which inspired him to found his own agency, SORI (2016-present). Choi has been an instrumental figure in raising awareness of Korea’s diverse and unique performing arts scene in the U.S. and Canada. SORI is an NYC-based artist agency specializing in Korean world music and SORI represents top Korean world music artists including Black String, Noreum Machi, Coreyah, Kim So Ra, Lee Heemoon & Prelude, and more.
SORI, Booking Agent